The New Social Media Darling, Clubhouse: From Business & Marketing POV
Any day now social media has been so crowd with a presence of a new platform of audio chatting app called Clubhouse. It’s started on Valentine’s day when Elon Musk tweeted Russian President Mr. Vladimir Putin and asked him to join the conversation on Clubhouse.
Like a ball of fire, his tweets have become questions by all internet users, What the F actually Clubhouse is?
Clubhouse is an audio chatting app that allows user to create their own chat room or listen to another person’s room conversation. Like the specification, Clubhouse has no texting features. and as a user, you have no limitation to listening another chat room conversation whoever the speakers are. Until now there are more than 6 million registered users and still growing. You can also directly having a conversation in the room as long as the speakers let you speak. Sound familiar, isn’t it? it reminds us of the old video chat platform that we all know before this app becomes trending. Leave it the old, New-normal era has come and it’s a fast track world with million of hidden opportunities on the daily basis. Maybe this way of thinking triggered Davidson as a CEO of Clubhouse to create the interaction social media app specifically only using voice.
While the hype of this new social media darling still on the top of twitter trending. I’ve done my reasearch on one of oldest social media platform, Instagram. I’ve done a small research by creating a content that describing clubhouse app and put a vote button with a question to my followers do they interested to try this app or not.
By this small research that I did to my 800 followers on Instagram, it has 400 stories watchers which only 50% engagement and there are 60 voters with a percentage of 51% interested audience and 49% uninterested audience. I have asked the reason on a both side of a voters and here’s the conclusion.
51% Interested voters :
- Most of them are iPhone users which accessible to try this apps
- By the first statement, makes this app looks like exclusive app.
- FOMO concept of interaction and another FOMO concept of audience to try something that everyone’s talk about.
- They think this app very useful and giving them many insight from unlimited sources.
- Giving them the experience to have a conversation with many public figures and Important speakers as their preferences.
49% Uninterested voters :
- Most of them are Android users.
- They think that it’s very complicated to be registered because of invite-only system.
- Only using audio as a form of interaction, no pictures or anything.
Even though Cubhouse is still on a Beta version, the app is already considered a staple among Silicon Valley and entertainment personalities. It’s even earned a valuation of over $1 billion, despite being founded less than a year ago. By those exclusivities this app has strong brand positioning.
According to socialmediaexaminer this app presents as amazing opportunity to establish yourself or the brand you work with as a go-to resource and promote products, services, or events. Opportunities to share your brand story or your founding story, connect with customers, get product feedback, run impromptu focus groups, and generate marketing awareness are ready for the taking on Clubhouse.
Talking about value of the app, Clubhouse raised a Series B round from Andreessen Horowitz and others for an undisclosed amount. That funding round valued Clubhouse’s parent company, Alpha Exploration Co., at over $1 billion. To put that in perspective, Clubhouse’s previous valuation, in May 2020, was $100 million.
preferences :
